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Amazon’s Echo Dot speaker literally sells itself

Amazon’s Echo Dot speaker is also the primary hit product that literally sells itself.

The Seattle-based internet large stated Tuesday that its Prime contributors helped spice up its vacation gross sales to file ranges by way of purchasing stuff with the Alexa voice assistant that powers Amazon’s Echo audio system.

In a unusual twist, alternatively, Amazon added that the preferred merchandise its shoppers bought whilst the use of its Alexa-powered audio system used to be, in truth, the Echo Dot speaker.

In different phrases, Amazon consumers made up our minds the most productive present to shop for whilst speaking to Alexa on their Echo speaker used to be to shop for any person else an Echo speaker, in order that they too may communicate to Alexa after they wish to purchase stuff — on Amazon, after all.

The Echo Dot used to be the “best-selling product from any manufacturer in any category” on Amazon’s website online, the corporate stated, bragging that thousands and thousands had been offered.

Meanwhile the Alexa app, which is needed to arrange Echo units and different merchandise that function Alexa, has crowned each the Google Play and App Store charts this week.

There had been 1.five million downloads of the Alexa app international on Christmas day, and robust numbers are anticipated to proceed this week, in line with Apptopia.

In its press unencumber Amazon stated it offered “tens of millions” Alexa-enabled units world wide, despite the fact that it didn’t give extra particular figures.

According to Amazon’s knowledge, Alexa’s East Coast customers asked vacation song 2.five instances greater than West Coast customers, with “Jingle Bells” being the most-requested track.


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