Apple Music is choosing up steam.
Eddy Cue, Apple’s senior vice chairman for web instrument and products and services, introduced at South by means of Southwest on Monday that the streaming track carrier now has 38 million subscribers.
That’s a acquire of five p.c, or 2 million subscribers, in a month.
Apple nonetheless has a long way to visit catch as much as Spotify, the present king in streaming track.
The Stockholm corporate has 71 million paying subscribers — a bunch it ultimate up to date on the finish of 2017.
Thanks to its loose tier, Spotify is in a position to declare 159 million total customers.
Apple Music doesn’t have a loose tier.
Still, Apple Music has been round for lower than part so long as Spotify, and is recently rising at a quicker clip than Spotify — which is averaging a 2 p.c per month building up.
Apple’s fashionable units have helped upload subscribers to its track carrier, which is pre-loaded on all its .
Its new HomePod sensible speaker is designed to paintings highest with Apple Music over Spotify.
Spotify said hindrances to its expansion, maximum stemming from the largest names in tech competing towards it.