Just in time for the vacation season, a gaggle of distinguished Los Angeles leisure and era executives have come in combination to again the brand new startup, Enjoius, which objectives to make it more uncomplicated for hosts to plan their highest party.
Committing to the $1.four million spherical of investment have been Nancy Tellem, the chief chairman of Eko Studio and previous president of CBS Network Television; Daniel Murray, the previous Dollar Shave Club leader monetary officer; Angela Mathes, who prior to now helmed ABC Daytime TV; and Kent Wakeford, an esports entrepreneur.
Founded via former Comcast media govt Christopher Cunningham, Enjoius introduced after Cunningham had his personal struggles planning a chum’s 40th birthday party.
After some investigation, Cunningham exposed a $200 billion marketplace for party and tournament planning (together with weddings).
Since 2014, Cunningham has been perfecting the provider, including plenty of tournament execs and signing up distributors that promote their wares throughout the Enjoius website.
“We sell dinnerware and content,” Cunningham says. “[The site] helps brands sell those products more effectively and layer in advice from local pros.”
For shoppers, Enjoius is an approach to life platform the place hosts and hostesses can get concepts for the way to throw a party. From “getting personalized event design services that makes it easy for them to get step-by-step advice and hire the right pros all on one platform to giving them tools to help them be successful and tools to reduce stress,” Enjoius is a one-stop party store, says Cunningham.
Typically, Enjoius’ shoppers are the oldsters that can spend between $500 and $1,000 consistent with tournament and wish a bit of of steering on how to get the most productive bang for the dollar, in accordance to the corporate.
These are the “digital millennial moms,” Cunningham says. They’re between 25- and 45-years-old with youngsters at house, who’re on the lookout for assist throwing a party.
The trade, which introduced in 2015, has a small quantity of income coming in, however to begin with Cunningham curious about construction out the provider suppliers and distributors that might bring new shoppers throughout the door.
Th corporate boasts 600,000 tournament execs the use of its platform now, and it has partnered with 140 superstar stylists and tastemakers, just like the chef Lulu Powers, and Katie Brown, the host of PBS’ “The Katie Brown Workshop.”
Now, along with his $1.four million in hand, Cunningham is in a position to discover money-making choices, like taking a reduce from the gross sales of household items and party merchandise merchandised at the website, and thru subscription services the place manufacturers in reality use Enjoius as a advertising and marketing platform for his or her stuff.
The subsequent step will probably be to use people like Brown (who used to be additionally the previous leader maker at Yahoo, which is now part of Oath, which owns TechCrunch), to create content material for now not simply the Enjoius website, however for YouTube and Instagram platforms as neatly.
Cunningham is a company believer that that is the best way that everybody will stay alongside of the Joneses, who’re making an attempt to stay alongside of everybody, who’re maintaining with them.
“Now more than ever, people want to make their social events special and memorable like the ones they see on Instagram and Pinterest yet with less stress and more fun,” Cunningham mentioned in a remark. “However, they don’t know how to create them. Enjoius solves this problem and provides an all-inclusive modern guide to planning any event all in one place.”
The corporate’s first product is its electronically delivered party plans — pre-arranged guides that come with pattern footage, lists of decorations and partyware, menu planning and recreation concepts, and setup directions and guidelines and methods from professionals.
For investor Nancy Tellem, the branding component is the most important for firms that want to compete in an Amazon-dominated global. “Enjoius’s innovative, data-driven model is the future of lifestyle marketing,” she mentioned in a remark.
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