Just as pre-teens within the 1990s had been warned clear of dialing 1-900 numbers, kids now want to find out how to navigate social media responsibly. Kudos, an app for kids elderly 8 to 13 with around-the-clock moderation, positions itself as a protected introduction to social media that still teaches its younger customers, a few of whom had been born ahead of the primary iPhone was once launched, how to be “good digital citizens.”
Formerly headquartered in Oslo, Norway, Kudos not too long ago moved to Palo Alto, California and is now rolling out the app within the United States. Kudos originated as a photograph sharing app referred to as Kuddle in 2014. Since then, the app has modified its title, added many new options and employed a group that incorporates alumni from Disney, Dreamworks, Pixar and Instagram. The startup says it has raised $five.7 million in seed investment from person traders.
Kudos is designed for kids elderly 8 to 13, however its maximum lively customers are between 9 and 11 years previous. While some folks may query why their preteens even want to be on social media (or have get admission to to a smartphone), co-founder and leader government officer Ole Vidar Hestaas says Kudos wants to educate them how to be in contact and keep protected on-line.
Hestaas, a serial entrepreneur, turned into occupied with construction a social community for kids after his son, who was once then seven years previous, noticed his older sisters the usage of Instagram and Snapchat. After being informed he was once too younger to join for both provider, Hestaas’ son requested him to create a platform simply for kids.
“Like any parent, I was concerned about the potential for bullying and exposure to inappropriate content if my son used the apps that were designed for kids over 13. So when my son challenged me to create an app, I dove in head first, realizing that this was a need for all kids and could have the potential to make a huge positive impact on the way kids connect and share on social media,” Vestaas mentioned in an electronic mail.
He provides that via sharing footage, feedback and reactions on Kudos, the app can educate its younger customers how to be in contact on-line. Kudos is stuffed with consistent reminders to stay issues sure. For instance, remark packing containers inform customers to “leave a nice comment” and all teams are created via Kudos, with activates for sharing “written in encouraging language,” says Hestaas.
The app additionally appoints ambassadors who fashion just right conduct for different Kudos customers. Like Facebook, kids can react to a put up, however in contrast to Facebook, there are handiest 3 reactions and they all are sure. The app displays content material via combining 24-hour human moderation with textual content and symbol tracking device and sends folks notifications about their kids’ process.
All this may sound a bit cloying, however the fresh luck of tbh, which calls itself “the only anonymous app with positive vibes,” presentations that many kids crave more secure, kinder techniques to connect to their friends on-line. For preteens, retaining issues upbeat isn’t simply healthy. It’s additionally about protection. For instance, Kudos doesn’t have a one-on-one chat so as to save you its customers from being drawn into unfavorable conversations.
Of direction, the app’s problem is convincing kids that Kudos, with its safeguards, is solely as fascinating as Instagram, Snapchat and the opposite apps they see older kids the usage of.
Hestaas claims that “surprisingly, we can tell from reviews and user feedback that the kids themselves actually appreciate that Kudos is moderated, safer and focused on the positive experiences of sharing.” In the longer term, Kudos may give celebrities a position to connect to more youthful fanatics who aren’t allowed on different social media platforms but, however will keep away from promoting because it builds a monetization technique. If Kudos succeeds in including new options and content material that stay its target audience engaged, “our users won’t be as excited to sign up for Instagram or Snapchat,” Hestaas says.
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