Snapchat has apologized for approving and selling an ad which requested users if they “would rather slap Rihanna or punch Chris Brown.”
The ad, featured at the California-based social media platform, seemed to reference Chris Brown’s conviction for assaulting Rihanna in his automotive after a pre-Grammy birthday party in 2009.
Rihanna, pictured posing with lengthy purple locks is situated subsequent to the word “Slap Rihanna.”
Chris Brown is situated immediately below her, showing to bop, subsequent to the word “Punch Chris Brown.”
Shocked Snapchat users took to different social media platforms to specific their disgust and query why the ad was once created within the first position.
A Snapchat spokesperson advised Sun Online: “The ad was reviewed and approved in error as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
Social media person @TheRoyceMann took a screenshot of the ad on Sunday and tweeted: “Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this?”
Activist Brittany Packnett retweeted the put up, in conjunction with masses of others and expressed her disgust.
She mentioned: “I know that social media ads go through an approval process from the platform. This means @Snapchat approved an ad that makes light of domestic violence.”
“The update isn’t the only thing that’s wack friends.”
Hillary Clinton’s daughter Chelsea slammed the ad as “awful.”
She tweeted: “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this.”
Twitter person Emily received masses of likes for claiming Snapchat was once “run by frat boys” who licensed the ad.
Chris Brown later admitted “busting Rihanna’s lip” which left her “spitting blood” and with facial accidents so critical she required sanatorium remedy.
He pleaded in charge to assaulting his former female friend and was once sentenced to 180 days of neighborhood provider for the assault.
Snapchat’s promoting coverage states: “All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason.”
The corporate features a listing of banned content material which contains “shocking, sensational or disrespectful content”.